About 123

William (Bill) Madden has over 23 years of direct experience in the Financial Services Industry. Bill held various management positions at Allstate Financial over his 14+ years of employment there. After Allstate he was a partner in an IT startup firm that grew to 60+ employees and 3 U.S. locations in four years time. Many of his clients were Fortune 500 Financial Firms. In November of 2003 Bill joined Northwestern Mutual as a Financial Representative. In May of 2005 he founded 123 Financial and is an Independent Registered Financial Representative. Bill maintains Series 6, 7, 63 and 65 licenses and is licensed in Illinois and Wisconsin. He is also licensed for Life and Long Term Care insurance. Bill enjoys golf, boating and fishing as well as watching the Chicago Blackhawks on TV. Mostly, he enjoys spending time with his wife Kathy, their Cocker Spaniels and 4 grandchildren.


Packerland Brokerage Services,  provides an added level of support and protection for 123 Financial clients. Besides being 123’s “back office”, they provide licensing and compliance support, training and customer support. From Packerland’s website: “We believe that strong individuals are made even stronger with a team to support them. Our knowledgeable sales support staff is backed by numerous licenses along with the invaluable perspective that comes with years of field experience.” “We provide the technology, back office support, streamlined administrative processes, marketing resources, and continuing education…”. To visit Packerland’s website : https://www.packerlandbrokerage.com